Mega-mall, global city and social issues of our times the case of Europacity in Paris

The retail trade fully participates in the international competition between world's major cities, whether it be by wealth generates, or ways reveals city and regional territorial displays. One can argue that department stores had demonstrated this 19th century, while recently mega-shopping malls show a wide range of public private actors involved (metropolitan, national …) development project, each playing their own cards, at different scales. goal article is to how social, political economical interests interact regionally (locally) around commercial project context globalization. It focuses on Europacity retailtainment mega-mall town Gonesse located north Paris, framed within “Métropole du Grand Paris” (Greater Paris Metropolis) urban itself government ambition strengthen French capital's global position. We will analyse such brings together supporters opponents all levels. Indeed, common treat as representatives localism against globalized entrepreneurs, but illustrates more nuanced reality where side part multiscalar game scale.